The logo spells out RATIO, with a slight tilt to the ‘I’ which comes from the forward slash (/) that represents a RATIO. The brand identity has a playful attitude, while still using precise angles and proportions to depict the experimental yet specific nature of our studio. It uses the line and dots of the RATIO mathematical sign (÷) as symbols that show up everywhere in a set. The rough, yet not-so-rough illustrations of the line and dots are an extention of the studio’s personality. We play with the division of the pages into different RATIOs as a nod to the brand name. We show different RATIOs of fun & serious, and artsy & mathematical.